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sasta logoAuthentic family owned brand. The Sasta brand originates in 1969 when Urpo Saasta-moinen, an avid hunter and outdoorsman could not find suitable clothing for hunting and decided to create a frieze-suit for himself. The suit immediately caught the attention of Urpo’s fellow hunters. The suit that provided unique functionality, was something unheard of at the time – still today functionality is one of the core elements in the development of new garments at Sasta. Sasta is still run by the Saastamoinen family, continuing to develop world-class garments that combine modern technology with the traditions and craft-manship of over 45 years of experience. 

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