John Stetson was born in 1830 in Orange, New Jersey where his father Stephen Stetson was a hatter. He worked in his father's shop until he went West and started The John B. Stetson Company.
In the 19th century and first half of the 20th century, a hat was an indispensable item in every man’s wardrobe. Stetson focused on expensive, high quality hats that represented both a real investment for the working cowboy and statement of success for the city dweller.
Early on, Stetson hats became associated with legends of the West, including Buffalo Bill, Calamity Jane, Will Rogers and Anne Oakley. It is said that general Custer rode into theBattle of Little Big Horn wearing a Stetson. Later on, Western movie cowboys were quick to adopt the Stetson - many were drawn to the largest, most flamboyant styles available.
Within a decade the name Stetson became synonymous with the word 'hat' in every corner and culture of the West and is today the most well known hat brand in the world. Still, classic styling, innovation and supreme quality are the essence of every single hat.